Insights
Bellbyrd Insights
This section presents company-specific data and strategic insights from the most recent Bellbyrd annual report and live commerce activity. All graphs and findings reflect internal evaluations of performance, audience growth, and content impact across our projects.
Performance Highlights
39% Average Conversion Rate
Bellbyrd live shopping formats have delivered an average conversion rate of 39%, outperforming the global average.
90% YoY Growth in Viewer Engagement
Viewer engagement in shoppable clips increased by 90% YoY, indicating rising viewer interest and content relevance.
24% Revenue Uplift
Partner brands using integrated live and social commerce strategies with Bellbyrd reported +24% revenue uplift within the campaign period.
General Insights
The Future is Live, Social & Shoppable
The way we shop is fundamentally changing. Shoppable content, live video formats, and social commerce are no longer fringe trends – they are becoming core to how people discover, engage with, and buy products.
Social commerce is scaling fast
The global social commerce market is expected to reach $1.2 trillion by 2025, growing three times faster than traditional e-commerce. Gen Z and Millennials will drive 62% of this spending.
Source: Accenture, 2023
01
Live shopping converts better
Conversion rates for live shopping events can reach up to 30%, compared to 2–3% in traditional online shops.
Source: McKinsey & Company, 2023
02
Europe is on the rise
Europe’s live commerce sector is projected to nearly triple to $213.9 billion by 2028. In Germany, sales are set to double by 2029.
Source: Datareportal & Statista, 2024
03
Video = Attention + Trust
71% of viewers trust live shopping hosts more than standard listings, and 82% enjoy real-time interaction.
Source: Sprout Social & Deloitte, 2024
04
Influencers matter more than ever
44% of Gen Z consumers have purchased a product based on an influencer’s recommendation.
Source: GWI, 2024
05
Loyalty starts with live
35% of live viewers follow the brand or host afterwards, driving retention and long-term engagement.
Source: Shopify & YouGov, 2023
06
Germany is primed for takeoff
The German market is growing fast, with platforms like TikTok Shopping and Meta Shops rapidly expanding.
Source: TikTok Europe Report, 2024
07
Live-commerce is on fire 🔥
The global livestream e-commerce market is projected at $19.86 billion in 2025, and it’s set to surge to $258.8 billion by 2034—a blistering 33% CAGR that marks the biggest opportunity in retail right now.
Source: Precedence Research, 2025
08
TikTok dominates Gen Z product discovery
In 2025, 77 % of Gen Z report finding new products on TikTok—the highest among major platforms—cementing its role as the go-to discovery engine brands can’t ignore.
09
Conclusion
The rise of live and social commerce is reshaping digital retail. Brands that embrace this shift early gain competitive advantage, build deeper customer relationships, and drive measurable results. Bellbyrd supports this transformation with data-led formats, creator partnerships, and shoppable experiences that convert.