๐๐ผ๐ป'๐ ๐๐ผ๐ ๐ต๐ฎ๐๐ฒ ๐๐ข๐ ๐ข?
What revolutionized the Retailย industry in Asia and is already part of daily business has now also begun to grow at an impressive speed in the USA and Europe - and rightly so.
Why is the turnaround crucial?
4 important reasons why brands have to rely more on Social Commerceย and Live Commerceย now.
๐ฒ ๐๐๐ง๐๐๐ฃ๐ฉ๐๐ข๐ - when was the last time you had an average 10 minutes of screentime and your community focused on your brand?
๐ ๐ฝ๐ง๐๐ฃ๐ ๐๐ฌ๐๐ง๐๐ฃ๐๐จ๐จ - you have 20-40 minutes to tell amazing stories and present your products at the same time.
๐จโ๐ฉโ๐งโ๐ง ๐พ๐ค๐ข๐ข๐ช๐ฃ๐๐ฉ๐ฎ ๐๐ช๐๐ก๐๐๐ฃ๐ - after 10 shows produced, your community won't look away anymore. They want more. They want to interact. They want to communicate. They want to become a part of the sensation.
๐ ๐๐๐ก๐๐จ - with a growing community, with engagement and conversion, which are much higher than in conventional e-commerce (see my previous posts), your sales will grow exponentially.
But Live Shoppingย is not just about sales. It's about strengthening your brand and pushing info- and entertainment. It's about commitment. It's about sustainable customer development. It's about reaching new generations. It's about impulse buying.
And yes, it's also about sales. But it's more about understanding how to consolidate multiple channels. Marketing, sales, e-commerce, brand and product - they all come together.
Many think, it's just about sales but we, at Bellbyrd, we may take a different approach. Let's build communities together. Let's have some fun.
It's good to see that the US has now caught on - what about you, Europe? I am deffo having FOMO!
#bringyourbrandlive
#bellbyrd