What revolutionized the Retail industry in Asia and is already part of daily business has now also begun to grow at an impressive speed in the USA and Europe - and rightly so.
Why is the turnaround crucial?
4 important reasons why brands have to rely more on Social Commerce and Live Commerce now.
📲 𝙎𝙘𝙧𝙚𝙚𝙣𝙩𝙞𝙢𝙚 - when was the last time you had an average 10 minutes of screentime and your community focused on your brand?
🎇 𝘽𝙧𝙖𝙣𝙙 𝙖𝙬𝙖𝙧𝙚𝙣𝙚𝙨𝙨 - you have 20-40 minutes to tell amazing stories and present your products at the same time.
👨👩👧👧 𝘾𝙤𝙢𝙢𝙪𝙣𝙞𝙩𝙮 𝙗𝙪𝙞𝙡𝙙𝙞𝙣𝙜 - after 10 shows produced, your community won't look away anymore. They want more. They want to interact. They want to communicate. They want to become a part of the sensation.
📈 𝙎𝙖𝙡𝙚𝙨 - with a growing community, with engagement and conversion, which are much higher than in conventional e-commerce (see my previous posts), your sales will grow exponentially.
But Live Shopping is not just about sales. It's about strengthening your brand and pushing info- and entertainment. It's about commitment. It's about sustainable customer development. It's about reaching new generations. It's about impulse buying.
And yes, it's also about sales. But it's more about understanding how to consolidate multiple channels. Marketing, sales, e-commerce, brand and product - they all come together.
Many think, it's just about sales but we, at Bellbyrd, we may take a different approach. Let's build communities together. Let's have some fun.
It's good to see that the US has now caught on - what about you, Europe? I am deffo having FOMO!